Andy NearyI help insurance professionals turn brand awareness into business growth.

The three most important questions in marketing 👆.

16 Sept 2025 · 1 min

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0:40

Short excerpt from a YouTube video by Andy Neary emphasizing the three most important marketing questions: who you're talking to, what you're saying, and where you're saying it. The clip includes an anecdote about a company hiring a young social-media hire who was given poor messaging, illustrating why clarity on audience, message, and medium matters.

Well. And I'll tell you, the biggest secret to good marketing.
Today is having the ability to answer the following three questions clearly.
Who are you talking.
To, what are you saying and where are you saying it? Yeah, because.
The other mistake agencies make with marketing, and literally this is happening.
With a prospect of mine right now because I was on a call with him last week. The marketing team hired a.
23 year old out of college.
Why does she know social media?
I said, great. What she's going to do now is sit in your office.
And expect you.
To give her.
The message to go create marketing.
And what you're going to do is.
Give her a really bad message.
So now she's just going to create.
A lot of really bad content.
But if you get clear on who you're going after, what are you saying and where are you saying it, it.
All comes together.