They’ve sold $3.5M in the past 4 years 😳. How have they done it?

It's one thing to create content and post it on LinkedIn. How are you guys, if you are, how are you guys using the content that you are posting on LinkedIn, maybe on other channels or in other ways to help fuel the sales process if you're meeting with a prospect? Do you guys ever use the content as part of your sales process?

I mean, yeah, the content is our sales process. So I mean, it's not, it's not in reverse, Andy. It's, these are the things that we learned throughout, you know, the year or the month. And if something is relevant and it pops up, obviously we will take a week that we scheduled and say, this is what we're going to do. And we'll just erase it and start something new. I think it's twofold. And you know what, Andy, I cannot agree with you anymore. I don't care about you cold plunging. I don't care about you jumping out of a freaking airplane. Great. Good for you. How does that help your prospective clients believe that you know what the hell you're doing? Other than getting in water and jumping out of a plane.