Andy NearyI help insurance professionals turn brand awareness into business growth.

This 👆 decision changed my health insurance career forever.

4 Jun 2025 · 0 min

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Short first-person anecdote by Andy Neary describing a pivotal 2014 career choice: instead of traditional insurance sales tactics (cold calls/emails), he decided to build a personal brand and create brand awareness. Peers mocked the choice, but his strategy succeeded and changed his career trajectory.

I got a problem.
And so I had to make a choice. I said I could do what I was taught. Pound the pavement, make cold calls, cold emails, or I could try something different. And in 2014, I tried to do. I met. I decided to do something different, and it changed my career. I said, I'm gonna build a brand. I'm gonna create brand awareness. Now, back then, in 2014, my peers laughed at me. They said, you're an idiot. Just go sell some insurance. I said, watch. I'm gonna do it. And I did, and it worked.