This is exactly why social media content matters in sales.

I was certainly skeptical because I was not a social media person. So I mean, that was the first thing, you know, I would, I would add a few things here and there with, you know, Facebook or Instagram for family stuff, but I wasn't somebody that felt I had something valuable enough to share. But then secondarily, my LinkedIn connections were basically industry connections. You know, I was in a role of, of trying to recruit salespeople in the insurance industry. So most of my contacts were insurance people. And I was like, nobody's going to care about what I do for clients because my audience was wrong. So I would say that first couple of years was a lot of repositioning my connections and my following to look at the companies that I'm calling on, to look at the contacts that I need to have see my content and engage with them. But now as I look at it, it's, you know, again, I do less social media than I've ever done. It's just this format. It's being able to, again, share your ideas in a quick snippet so people get to know you. So my hope is when I call them, I email them, I stop by their office and they want to know more, they can always check out a video or I can share that with them