Andy NearyI help insurance professionals turn brand awareness into business growth.

THIS 👆is how you build credibility with your top prospects.

1 Aug 2025 · 1 min

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0:33

Andy Neary relates a short anecdote about a client who assumed they had no chance to win a piece of business but changed approach by creating daily social media thought-leadership content directed specifically at a single top prospect. The targeted, consistent content built credibility with that prospect and was cited as a key reason the client won the business. The clip's purpose is to demonstrate how hyper-targeted content can create credibility and influence buying decisions.

Chapters

Our client thought they were done. There was no chance for them to win the business. But here's what he did. He made a commitment that every day when he crafted his content for social media, he was creating content directed specifically at that one prospect. He was using a thought leadership. He was getting very focused on what he did best, and he directed that content at that top prospect. And guess what? He won the business and was told one of the main factors in choosing him was the amount of credibility they had with him because of the content. They fe felt like it was speaking to them.