Andy NearyI help insurance professionals turn brand awareness into business growth.

This 👆 is what a modern-day sales strategy looks like.

1 Apr 2025 · 1 min

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0:45

Andy Neary (speaker) describes how, between 2014 and 2018, he expanded his prospecting channels to include social media (LinkedIn content creation), speaking engagements, monthly webinars, and later a podcast. He explains the rationale for each: social media and podcasting reach many prospects at once; speaking offers exponential awareness via live stages; webinars aggregate multiple prospects to listen simultaneously.

Questions this video answers

Between 2014 and 2018.

Social media (LinkedIn content), speaking engagements, monthly webinars, and a podcast.

Chapters

Between 2014 and 2018, I added the following prospecting channels to my repertoire. Number one social media. Right I started using LinkedIn and I started creating content for my prospects because I realized that content creation can get in front of a lot of prospects at one time. Number two, I started speaking. That's a great form of exponential awareness. Standing on a stage in front of a room full of your prospects is the most effective thing you can do in prospecting. Webinars I started hosting consistent webinars every single month. Why? It was an opportunity to bring multiple prospects to me, to listen to me at one time. And then I started the podcast years later. Why? It's an opportunity to get my message out in front of a lot of prospects at one time and.