This is why most insurance marketing sucks.

I do feel like our industry end up just speaking at prospects versus having a conversation with because they want to display their knowledge. They absolutely confuse everybody.

And I, and I think it's— and it's— you're not trying to like dumb it where it's so simple, but it's like— and because this is important, but it's also everyone's human and we're trying to figure this out. And a lot of people are coming into the industry and you don't know what layers and where they are in the organization and Who's in charge of what? And I think that's the part where, you know, are we really capturing the right information and making sure that we're engaging them that the way that they want to be engaged with and like what's going to be most valuable to them and really help them with what they need to accomplish. And in turn, we will accomplish what we're trying to do in that same respect.