Andy NearyI help insurance professionals turn brand awareness into business growth.

This ☝️ one shift will 10x your #marketing ROI. @AgencyIntelligence #insurance

18 Oct 2023 · 1 min

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Andy Neary says insurance agencies waste marketing by telling their own story instead of the prospect's. Switching to prospect-centered storytelling, using the StoryBrand framework, has helped his clients get better results from their marketing messages.

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Marketing today is about telling stories. The problem, though, in the insurance industry is we love to talk about our own story. Go look at every website of every agency in this industry, and it's talking about themselves. If you just take that and flip it and just talk about the prospect story, everything will change. And I saw it change my business. And so I actually went out and became a certified guide from Story Brand so we could use their content. And I realized if we could help producers and the agencies they work for build better marketing messages directed at the right people, everything would change. And we've seen the fruits of that from our clients.