Velocity is not speed. It is directional movement when friction is removed

Talk to us about that. How is that different from just having a good sales process? Velocity is not speed. It is directional movement when friction is removed. So that reframe right there helps because a lot of Type A or a lot of really successful people, they just push, push, push, charge, charge, charge, super motivated. But ultimately, when you hit a wall, it's not about doing more. It's actually about addition by subtraction, doing less. So decision velocity is when a decision is made after all the friction is removed. And so if you can do that in as you're guiding people make decisions, whether it's a client, a business owner, a team member, a spouse, a child, whatever. If you can just remove what's in the way, people are actually really smart once they know what they value and they know what they want. Now you just have to help them see it clearly and then make them strong in their decision.