Andy Neary uses a childhood anecdote about choosing between water and Kool Aid to present a business decision-making metaphor: water represents the healthy, correct long-term choices while Kool Aid represents immediate but harmful shortcuts. He urges listeners to choose the "water" (sound strategies) to improve organizational performance and avoid the cumulative negative effects of repeated poor choices.
Chapters
Can you remember being a kid, sitting down with your family for dinner on a hot summer evening, out on the picnic table in the backyard with a table full of meat and vegetables just staring at you, waiting to be eaten? And then came the all important decision of what you were going to have to drink. Now, on a hot summer evening, milk was out of the equation. And in my family it was two water or Kool Aid. Now, water was the right choice, right? It's full of vitamins and nutrients to help your body. Kool Aid full of crap, full of sugar, but man, it tastes good. However, if you choose Kool Aid meal after meal, it's going to have a big impact on your waistline. And I should know, I was overweight as a kid. Now, fortunately, as an adult, you've come to learn you need to drink the water if you want to maintain body weight and if you want to fill your body with the right nutrients and vitamins to produce at a high level. However, you still choose to Kool Aid from time to time. In business, when you're given strategies and you're given solutions that are staring at you, ready to make a positive impact on your organization, you got two choices. You drink that water or do you keep drinking the Kool Aid that's full of crap? Because at the end of the day, your decisions over time are going to have a huge impact on your bottom line. If you want to get results, it's time to start drinking the water.
Until next time, bear down, focus on the target and strike out the status quo.