Andy NearyI help insurance professionals turn brand awareness into business growth.

We’re living in a trust recession. You must have a social media presence to build more trust.

14 Sept 2026 · 1 min

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In this segment, Andy Neary argues that most agencies undervalue LinkedIn activity, treating it as less important than traditional outreach like phone calls. He explains that we are currently in a "trust recession," making it difficult for businesses to earn client trust. To counter this, agencies must invest time in building online trust through consistent, valuable LinkedIn content. Neary emphasizes that agency leaders cannot simply delegate LinkedIn efforts to their producers; they must actively participate and model the behavior themselves. He notes a common hypocrisy where executives tell their teams to be active on LinkedIn but themselves have little to no presence.

Chapters

Most agencies don't put LinkedIn activity on the same level as picking up the phone, and that's the problem. I understand LinkedIn does not create an overnight win, but building brand awareness, online awareness is very important today, especially in a world where we are in a trust recession. It is hard to earn people's trust. So you have to spend time building trust. That can be done through LinkedIn activity, especially creating content that is valuable for your prospects. Now, as an agency leader, You can't just ask your producers to do it. You gotta be participating too. See, I hear a lot of agency executives who tell their producers to be on LinkedIn, but when I go look at that agency executive's activity, I almost see nothing.