A short YouTube monologue by Andy Neary advising salespeople to continue delivering value to prospects even when they are not ready to buy. He emphasizes consistency in content and patience—using an anecdote about a prospect who watched for over a year and bought from the consistent provider when ready.
Chapters
The reality is most prospects aren't ready to buy from you yet. So when you meet with them and they tell you, hey, we're interested to talk, but we're probably not going to make any decisions right now, what are you doing after that meeting? What are you doing to make sure you are delivering value to that prospect so that you are unforgettable? You see, Brian assumed this prospect was dead. He assumed it was going nowhere. In fact, it did for over a year. But man, what he didn't know is they were watching. And when they were ready to buy, guess who they thought of first. And that's what can happen to you if you're willing to be consistent with content. You're willing to consistently deliver value to your target prospects, but you're willing to be patient knowing you have no idea when that consistency is going to turn into agent of record letters and sales success.