What happens 👆 when your prospecting strategy DOESN’T RELY on cold calling.

Lo and behold, through a lot of hard work, a lot of consistency and persistency, what started happening became, quite frankly, a bit magical. Number one, I started having prospects reach out to me through LinkedIn asking for my help. I started getting prospects replying to my email saying, hey, we'd love to meet with you. Our renewals coming up. I started speaking at events where I was getting attention from Fortune 500 companies, heck, 18, a Fortune 50 company. In all of this, while I was just a producer with an independent agency out of Longmont, Colorado. What I had stumbled upon was a strategy that allowed me to love prospecting. It allowed me to grab a ton of attention in a short period of time, and it allowed me to continue growing a book of business, working with people I wanted to work with.