What Matters More Than Trust

Trust is not the currency. It's not. I've had a client call me, former client now, and I said, haven't we built trust over the years? Don't you trust us that we're doing XYZ? Like, why are you leaving us? This is a $120,000 commission account. And he said, Guthrie, oh, I trust you. I mean, I trust you with my life. We're not aligned on the direction that I'm taking the company, and your team is not aligned, and they weren't listening in a lot of the direction that we were heading. And I thought, wow, that's a massive lesson to learn because trust does get people in the room, but alignment is what actually moves people out of the room To go execute. Trust is not the currency of decision-making, period. Trust does enable movement and allows things to happen during V3, and it's foundational for any relationship. But what actually moves a decision is alignment. That's what moves a decision.