Millennials and Gen Z, now 70-75% of the workforce, face chronic disease and mental-health challenges that older healthcare plans weren't built for. They expect transparency and consumer-friendly experiences, shaped by growing up online, and many juggle sandwich-generation caregiving roles.
Chapters
Probably the one that gets overlooked the most is a generational shift. Right. When current plans were initially designed, what were the issues? It was acute care. Who are the people that had, you know, acute issues? The greatest generation and boomers. Well, you fast forward today, you know, millennials and post millennials, gen Z, they're 70, 75% of the workforce. It's about chronic disease. It's about mental health, right? So we have this huge shift. And the oldest millennials, we're talking mid-40s, right? They're sandwich generation. They may have kids, undoubtedly, they have parents that are aging. So even if they were fortunate not to have had their own health issues, they can't ignore the system anymore. And they've grown up with the Internet, where there's transparency and there's consumer friendliness. And they're like, what the hell.