Andy NearyI help insurance professionals turn brand awareness into business growth.

What sales leaders are looking for in insurance producers.

23 Jul 2024 · 1 min

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0:39

Brief monologue (YouTube video) by Andy Neary about what sales leaders look for when onboarding new insurance producers. The speaker emphasizes hiring producers with deep, focused specialty knowledge — people who are actively embedded in an industry (thought leadership, trade associations, marketing, speaking) and who have invested heavily in one or two industries or product specialties.

Chapters

And so when I think about how do we onboard some new producers I'm seeking out specifically people with specialty knowledge. And specialty is just not, you know, how a contractor runs. You know, how, you know a certain industry runs. No, you're ingrained in it. You're already putting out thought leadership on it. You live and die and breathe that industry. You're involved in trade associations, you're marketing, you're speaking, you're doing all of that. It's really tough to your question to find that person that has invested 100% of themselves in one or two. I would say two is okay, too.
One or two industries or product specialties.