Andy NearyI help insurance professionals turn brand awareness into business growth.

When revenue is the north star, you start to make really bad decisions.

16 Apr 2026 · 1 min

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Revenue chases you when you nail service and underwriting. The speaker, a self-described bleeding heart and raging capitalist, argues that making revenue your north star kills the fundamentals that actually generate it.

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I had the privilege of working for some great leaders. I've also had the privilege of working for people that have made tons of mistakes, and I've been able to have a front row seat to those. And one of the major things that I was taught is you can't chase revenue. You know, revenue typically is a byproduct of fill in the blank. You know, for us it's service. And if you provide an exemplary service on the front end, if you're disciplined in your underwriting, then the byproduct is revenue. My favorite saying, and I say it all the time, this is probably once a day if not once every other day, if I had 3 seconds or less to tell you who I am, I'm a bleeding heart and a raging capitalist. Love people, love money.