Andy NearyI help insurance professionals turn brand awareness into business growth.

When you’re crystal clear on your ideal prospect, it’s easier to say “no” to everyone else.

13 May 2025 · 1 min

Watch on YouTube

0:49

Andy Neary reflects on recent conversations with top-level advisors and prospects, describing how gaining crystal-clear clarity on his company’s ideal prospect made it easier to refuse engagements that weren’t a fit. He cites examples (LinkedIn post, Zoom conversations) where he told prospects not to hire them now because he knew who they were meant to do business with.

Chapters

Over the past few weeks I've been fortunate to connect with some top level advisors, some people we've been fortunate to do business with and I wanted to share just some lessons I learned from these conversations and just observations in these people that I really think can go far away a long way for you to get clear on who you're meant to do business with. Because I have to tell you after having these conversations, these check ins, some of them were just text check ins man, I feel really clear right now about who we're meant to do business with. I put a post out on LinkedIn about the fact that I had three conversations with separate prospects that I told them not to hire us and I got a lot of interesting comments off of that that well, that's bold to say no. But I'll tell you, the only reason I was confident to look them in the eye on Zoom and say do not hire us right now is because I am so clear on who we're meant to do business with.