Andy NearyI help insurance professionals turn brand awareness into business growth.

Who are you talking to? What are you saying to them? Where are you staying at? #branding #sales

21 Mar 2023 · 0 min

Watch on YouTube

0:13

Short YouTube monologue by Andy Neary presenting the first of three steps to create "exponential awareness" for a business. Step 1 emphasizes knowing exactly who you are talking to—the "avatar" or ideal prospect—and warns against broadcasting generic messages that attract unqualified prospects and frustrate sales conversations.

This is important. This could change your business forever if you follow these three steps. Step one of creating exponential awareness is knowing exactly who you're talking to.
In the world of marketing, they call it your avatar. Do you know who your ideal prospect is?
If you're just throwing one message out after another and you're spraying everything and anything, hoping something sticks on the right prospect, without knowing who the right prospect is, you're not going to be able to build a strong business from here on out. It's going to be very difficult. You have to know exactly who you're talking to. And when you don't know who you're talking to, you end up talking to a lot of unqualified prospects. Those are the ones that you have that meeting with that you walk out from frustrated because you're like, they don't get it.