Why Public Speaking Is The Most Effective Sales Strategy

Public speaking is actually going to also go into the box of warm one to many. But I believe it's one of those activities that can fall under the category of cold one to many, yet still be one of the most effective prospecting strategies you have. Because you can walk into a room. If you have a public speaking engagement, you can walk into a room and stand on a stage with a room full of people who have no clue who you are, except for maybe the event planner. And by the end of that talk, they can be hot prospects. There is nothing that will turn a cold lead into a hot prospect faster than public speaking. That's why I think say, very effective cold one to many strategy. I love going into audiences with people who have no clue who I am because I know my keynote talk can turn them into warm prospects very quickly.