This short transcript excerpt from Andy Neary argues that businesses should create a YouTube channel because YouTube is a major discovery and learning platform—the world’s second-largest search engine—and a place where both consumers and professionals seek educational content. Neary rebuts common objections (perceived lowbrow audience; loss of content control) and frames channel ownership as a missed opportunity when absent.
Chapters
Number four, if you do not have a YouTube channel today, you better think about getting one. I don't know about you, YouTube is the top place I go to learn every morning for the last five years. I start my morning with a cup of coffee and my YouTube and I am watching educational content for the first half hour of every day. That's where your prospects are digesting a lot of their content too. And the reason, the number one reason, there should only be one reason I have to convince you to be to have a YouTube channel. It's the second largest search engine in the world only to its parent Google. So why wouldn't you have a YouTube channel? Again, I know why you hesitate. I'm hearing it from the agency principals already. YouTube, it's for the hacks. You know, it's a bunch of kids creating fancy content. Yeah, it's also where a CFO or an HR director goes and says why the hell are my health insurance rates going up so much? Maybe they want to watch a 10 minute video on how to fix their health insurance cost. Wouldn't it just make sense to watch a video from you? So again, if you're poo poohing the thought of having a YouTube channel, you're missing a huge opportunity. And again I hear the large firms, the big boys in the industry saying no, we can't control the content. Then again, you are missing a huge opportunity and you're shutting off a huge opportunity from your producers.
So if you do not have a YouTube channel, YouTube is huge. We are to going.