Andy NearyI help insurance professionals turn brand awareness into business growth.

Why you need a YouTube channel.

28 Jun 2024 · 0 min

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0:23

Short excerpt from Andy Neary's YouTube video arguing that anyone using video in their content strategy should have a YouTube channel. Neary urges creators (including agency producers) to maintain a channel—ideally owned by them or their organization—because videos surface in Google search results, increase credibility, and provide visibility.

Because if you are going to use video as part of your content strategy, you have to have a YouTube channel today. Even if you're a producer at an agency, you don't own your agency. I'm going to urge you to have a YouTube channel. Maybe your agency is willing to build one. Because if you have video and you've got a YouTube channel, if people Google you, the videos are going to show up. If you have a YouTube channel, that's credibility.