Andy Neary says insurance advisors waste money on marketing channels before they know what they're actually selling. Start with four questions: who's your ideal client, what problems do you solve, what's your process, and what results do you deliver. Get the message right first.
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So every week I have insurance advisors and agencies reaching out to me to get my opinions on what marketing channels I think are most effective. Emails, social media, webinars, you name it. They want to know which channels should they be using to have success. And these conversations happen week after week. So I wanted to use this video to address this question with a very simple answer. You see, before you go searching for the perfect marketing channel, you got to have a good marketing message. Stop focusing on how you're going to put a message out there and start focusing on what your message is in the first place. Who's your ideal prospect? What problems do you solve for your prospects? What is your agency's process to help them solve it? And what results are you creating for your clients that you can also create for your prospects? Focus on that first and then determine what marketing channels you're going to use. Are you going to use emails, newsletters, webinars, social media, podcasting, speaking? All of the above. But it's got to start with your message. Here at CompleteGame Consulting, that's how we work with our clients. We do not let them move on to the marketing channels until they get the marketing message right, until they identify their ideal prospect's brand identity. That's what our agency Brand Mastery program is developed for. It's what our workshops are developed for, is to help advisors and agencies get the right message so they can create the marketing strategy with the right channels to push the right message out far, fast and wide. If you're sitting here watching this right now and that's what you want, whether you're an advisor, an agency, and maybe you just don't have the time to do it. Reach out. If you like the content we're putting out on social media, why not let us put that content out for you? This is what complete game consulting is all built on. It's helping you develop the right marketing message, pairing that with the right marketing channels to get laser focused on the right prospect so you can fill your pipeline with the right prospects and make sales a hell of a lot easier. If you want to learn more about what we're doing at CompleteGame, hit me up, shoot me a message. We've got our workshops, We've got our agency Brand Mastery program, which is content done for you, marketing done for you. Reach out. We're building an amazing community. We are on a mission to help you and your agency get its voice heard. Let's connect.
