Andy NearyI help insurance professionals turn brand awareness into business growth.

Why you need to start a LinkedIn newsletter.

25 Jan 2024 · 1 min

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Short YouTube advice from Andy Neary explaining why to start a LinkedIn newsletter: newsletters build a subscriber list (people opt in), LinkedIn invites your first connections to subscribe when you publish the first issue, and newsletters are articles—so write with a clear target audience and use them to attract the right prospects.

Chapters

If you're somebody who likes to write articles, what makes a LinkedIn newsletter a bit different is you obtain subscribers. So when you write LinkedIn newsletters, you're going to build a list of people who have chosen to subscribe to your newsletter. The first time you post a newsletter, all of your first connections get an invite to subscribe, and you'll be surprised how many people actually subscribe. Now, the key is when you write your newsletters, remember, they're nothing more than articles. If you write newsletters, be very clear about who you're speaking to. Target your prospects in your articles and your newsletters, because the right people, those people are going to start subscribing to your newsletter.