Andy NearyI help insurance professionals turn brand awareness into business growth.

Why You Need to Stop Selling Like a Barista

17 Sept 2026 · 0 min

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0:24

Insurance agents should stop listing features like a barista reciting a menu. Instead, tell the full story of self-funding solutions to show real value and let the product sell itself, not the price.

It's one thing in this business to tell producers, you can't be Starbucks baristas in this business. Welcome to my insurance agency. Here's the menu of options I've got. Let me know when you're ready and we'll check you out. You got to tell the whole story. If you show self-funding in a different light and you tell the whole story, it sells itself. You don't have to sell rate. You don't have to sell off the sheet. You just need some way of telling the story. We got to stop being baristas.

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