What portion of the typical buyer's journey happens online?

Andy NearyI help insurance professionals turn brand awareness into business growth.

Why 👆your agency must have an online presence.

14 Oct 2024 · 0 min

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A short YouTube conversation (hosted by Andy Neary) arguing that insurance agencies and similar businesses must establish an online presence and brand to scale. The respondent emphasizes that relying solely on face-to-face networking is unsustainable for most, and cites that about 80% of a typical buyer's journey happens online.

Questions this video answers

80%

I gotta be honest, I still talk with insurance professionals who kind of act like the Internet and social media don't exist. Talk to us about why you have to be online and why your marketing has to be online today.
Well, listen, I mean.
Let me just say, yes, there are some anomalies out there that have such extraordinary networks that they can get away with a whole bunch of face to face meetings. But that's not where the world is headed. And that is not a very sustainable business model for most people. And certainly it's not a way to scale a business. Okay. If you really want to scale and grow a business or grow your agency or whatever that is, you need to have a brand. And the best way to build a brand today is to do it online, because we know that 80% of the typical buyer's journey happens online.