Andy NearyI help insurance professionals turn brand awareness into business growth.

Why You’re Falling Short Of Your Sales Goals

9 Jan 2024 · 1 min

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Andy Neary (speaker) explains that many insurance producers lack an effective marketing plan — which he equates with a prospecting plan — and therefore resort to familiar but declining tactics (cold calling, mass cold emails). He diagnoses that cold outreach is harder and less effective today, implying the need for better, more strategic prospecting methods.

Chapters

Far too many insurance producers do not have an effective marketing plan to win business, to book more appointments with the right prospects, have better conversations so you can win more business. And when I say marketing, you can interchange that word with prospecting. Marketing. A marketing plan is a prospecting plan. And too many producers just do not have a plan. So what they do is they resort to what they know, which is picking up the phone, setting time blocks to make a bunch of cold calls, send out a bunch of cold emails, and it's just not working like it used to. Let's be honest with ourselves. Cold calling today is a little harder than it used to be.