Andy NearyI help insurance professionals turn brand awareness into business growth.

Why you’re losing the deal.

28 Jul 2026 · 0 min

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0:25

Andy Neary says you lose deals before you ever send a proposal. The real problem isn't what's in your pitch. It's that you didn't build enough credibility early on, when it actually matters.

Why is this happening to so many producers right now? The reality is you did not lose the deal at the finish line. It wasn't the proposal that caused you to lose. There's nothing you could have done in that proposal that would've helped you actually win the deal because you lost it long before you ever delivered the proposal. Reality is you didn't have enough credibility to get hired no matter what was hiding inside that proposal. And that's what we're gonna talk about today.

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