Andy NearyI help insurance professionals turn brand awareness into business growth.

Why you’re not hitting your sales goals 👆.

12 Aug 2024 · 1 min

Watch on YouTube

0:48

Andy Neary argues that many sellers miss their sales goals because they lack consistency—particularly with week-to-week activity and content production. He explains that sporadic bursts of effort (one or two weeks) followed by lapses erode audience trust, harm pipeline fullness, and prevent hitting targets.

Chapters

Let's talk about why your pipeline might not be as full as it should be, nor are you actually hitting your sales goals that you set out to do back in January. First thing, you're not consistent. I don't know how else to say it. You're not consistent. You're just not putting in the work week in, week out. You may, you may show up for a week or two.
Go all in for a week or two, but then you let your foot off the gas and you just are not staying consistent. One of the things I'm gonna talk about today with content is when you're not consistent. People distrust consistency, especially when it comes to content. You've got people that are following you and watching your content, and all of a sudden a week or two you don't show up and then you're back and then you're off. That's they, they just trust that.