Andy NearyI help insurance professionals turn brand awareness into business growth.

Would you rather be popular or wealthy? Use your social media content wisely.

5 Aug 2025

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Andy Neary explains why a viral post that gets thousands of likes might not make you money. The real choice is between building an audience for attention or building one that actually buys what you sell.

What happens, though, is they'll make that one personal post and they'll get all the love. Yeah, dude. And they get the dopamine hit. 72 likes and 41 comments.
Right, right.
So they'll do it again and again and again. And I'm like, cool, you're now popular.
Yeah.
It's not doing shit for your business, dude.
God, this is such a breath of fresh air, Andy. This, it's so true.
So if you want that award at the next conference.
Congratulations.
But what is it doing to grow your revenue? Yeah, please tell me. Totally, totally.
I mean, this is one of our frustrations with the whole thing is like.
I post a.
Picture, a video with my wife and it's like, oh, amazing. And then I post some shit that's actually valuable and it's like, okay.