You can’t win the business if you don’t ask for it.
In this concise sales‑advice monologue, Andy Neary stresses that closing a deal requires a direct, explicit request for the business. He recounts frequent situations where prospects disappear after finalist meetings because the seller never asked, “What would it take to earn your business?” or “Do you want to move forward?” Neary warns against assuming prospects know how to hire you and urges producers and agents to clearly state their desire to win the account, turning silence into a concrete next step.
Chapters
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