Andy NearyI help insurance professionals turn brand awareness into business growth.

You don’t have brand recognition with your prospects, it’s almost impossible to win in #sales today.

15 Mar 2023 · 1 min

Watch on YouTube

0:52

Andy Neary opens a short YouTube talk arguing that in today’s noisy market (especially insurance), exponential awareness — getting one clear message in front of many people — is essential. He warns that prospects are overwhelmed by messages from many brokers, and without brand recognition (or any visibility) it’s nearly impossible to win business.

Chapters

This is about getting one message in front of many people, and I'm about to teach you how to do it. But let's talk about why exponential awareness is so important today. Your prospects live in a world of noise. No matter what industry you come from, no matter what industry you sell from or sell in, especially if you're an insurance professional, the industry is noisy. Your prospects are getting hit by so many messages left and right. They're getting hit from so many brokers every single day. And if all they're doing is lumping you into that category of all these other brokers they talk to or they hear from one, you're in trouble. But if they're not hearing from you, if they don't see you, you're in deeper trouble. If you have no brand recognition with your prospects today, it is almost impossible to win.