Andy NearyI help insurance professionals turn brand awareness into business growth.

You must think of yourself like a media company who happens to sell insurance.

20 Jan 2025 · 1 min

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Andy Neary recounts how Gary Vaynerchuk's keynote about social media inspired him to treat his insurance and speaking business like a media company. He describes an eight-year daily practice of studying and creating video content, investing hundreds of hours to improve production and editing skills. As of early 2025 he reports social media is his primary lead generator.

Chapters

Gary Vaynerchuk took the stage and.
Started to tell us about this concept that was still evolving at the time called social media. After hearing that keynote, I said, you know what? He's right. I'm going to use social media to grow my insurance business, to grow my speaking business. After that keynote, I went back home and every Single morning for eight years running now, I started watching Gary Vee's videos on YouTube, started studying how to become a better creator, how to record effective videos, how to edit videos. I put hundreds of hours into becoming a better social media creator. And we sit here today at the beginning of 2025, blessed to say social media is our number one lead gener. We have.