You Should Target The SMALLEST VIABLE MARKET

One of my favorite recent reads is this book by Seth Godin who is a master when it comes to the game of marketing book called this is Marketing. In the book he talks about as a business somebody in sales. Your job is to go find the smallest viable market. What does that mean? It means the smallest niche that provides, allows you to provide the most clear description of who you are going after. But it's also gotta be a viable market so you can sustain a business running that. And that really hit home for me because it goes back to what I thought about with, with my coaching business and the fact I know I'm not fit for every advisor that's out there. But I also know again, out of that vast market of a quarter of a million to 500,000 health insurance advisors out there, I just need, I just need a small, small fraction to maintain a viable business. And so that is the advice I want to leave with you today is whether you are searching for a group of friends that is going to challenge you, it's going to help you take your life to the next level. You're trying to surround yourself with a group of like minded individuals in business that's going to help you take your business to the next level or you're targeting a segment of prospects that you know you would be a good fit to do business with. Your job is not to try to be all things to all people. You cannot be all things to all people and you want to go out and find that smallest viable market.