Andy NearyI help insurance professionals turn brand awareness into business growth.

You think you’re different but your prospects view you like every broker they’ve talked to. #sales

12 May 2023 · 1 min

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Andy Neary says salespeople sound identical to their competitors, so prospects can't tell them apart. Your sincere beliefs about healthcare costs don't matter if every broker says the same thing. Distinct messaging is what books appointments.

Chapters

Because your goal is to book more appointments. The problem is what is coming out of your mouth doesn't sound different. I know you think it's different, but your competition doesn't. And that's your biggest challenge. Today. You are caught in this Where's Waldo world where your prospects are hearing the same thing from every broker they talk to. I know you believe health insurance costs are a problem. I know you believe the healthcare system is a problem. I know you believe people are overpaying for their insurance. Whatever the problem is, you want to talk about. But your biggest challenge is your competition is talking about the same thing.