Andy NearyI help insurance professionals turn brand awareness into business growth.

You won’t get referrals if you don’t ask for them.

10 Sept 2024 · 0 min

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Andy Neary says most professionals never ask for referrals, even though they're the fastest path to revenue. He recommends building a system: identify targets on LinkedIn, make introductions easy with an email template, and ask your network directly instead of waiting for the perfect moment.

What are you doing to ask referrals of from your centers of influence.
If you're not consistently doing it? If you don't have a system for doing it, you're always going to forget to do it. You're going to wait for the perfect time to do it and you're never going to do it. One thing we've started doing in addition to making referrals easier is writing an email that we can give to a center of influence or a client to introduce us to that referral. Make it easy on your clients and your centers of influence to introduce you.
Go on LinkedIn, see who they're connected with. If they have any people in their connections that could be prospect of yours, ask them about it. But you have to have referrals be a part of your blueprint and that's one of the most overlooked opportunities in prospecting right now. The quickest path to cash is referrals so if you are seeking short term wins, hey maybe you should ask for more referrals.