Andy NearyI help insurance professionals turn brand awareness into business growth.

Your agency’s size and capabilities cannot be your differentiator. #insuranceagent #insuranceagency

4 Dec 2025 · 1 min

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0:59

Short excerpt from a YouTube video (Andy Neary) arguing that insurance agencies can no longer differentiate themselves by firm size or capabilities; instead they must craft distinctive messages and delivery. The speaker introduces mindset shifts needed before describing how he helped an agency build a unique differentiator.

Chapters

Is your differentiator cannot be built on your size of your firm or your capabilities of the firm that doesn't win anymore.
What can you say? What can you do to have prospects looking at you going, man, I don't know what that is, but I've never heard this before, and we need to know more. So the question I want to ask you is, how do you make sure you look different than your competitors? And it comes down to two things. What are you saying and how are you saying it? Now, before I get into the details of what I did or how I helped this agency create this differentiator, what they were able to build, you need to make a few mindset shifts to get us in the right to get yourself in the right position to think about how you are going to create a different message than your competition. The first one.