Andy NearyI help insurance professionals turn brand awareness into business growth.

Your fear of losing business before you ever write it is why you’re not hitting your sales goals.

16 Feb 2024 · 1 min

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0:37

A short YouTube clip by Andy Neary arguing that salespeople’s fear of losing large accounts before they’ve even won them prevents them from pursuing and closing deals. Neary urges listeners to let go of this preemptive fear because it stops them from winning business.

Chapters

Having this fear about losing a piece of business you haven't won yet. I hear this one all the time. Andy, man, I know this is a big opportunity. This is a 200 life group or it's a million dollar commercial account. But I'm kind of afraid to win it because what's going to happen if they leave us someday? That's a big chunk of business we might lose. Really? You haven't even won it yet. You gotta let go of that fear. Having a fear of losing a piece of business before you have actually won it is one of the main reasons you're not winning business.