Your Pipeline is Full... Now What?

You need to start becoming an asshole. What does that mean? You gotta ask for the business. I can't tell you how many times I've said this to clients of ours lately who are frustrated because they've got all these prospects in the pipeline, but they feel like they're not going anywhere. And I said, did you ask for the business? Did you look them in the face and say, hey, what would it take to earn your business? Or, hey, do you wanna move forward? If you want the business, you have to ask for it. I know that sounds simple, but you would be surprised how many times producers don't win an agent record because they don't ask for it. Don't assume. You have to be able to ask for the business confidently. And I know what the fear is. By asking, they could say no. That's part of sales.