Andy NearyI help insurance professionals turn brand awareness into business growth.

YouTube MUST be a part of your business strategy.

7 Dec 2024 · 1 min

Watch on YouTube

0:33

A short YouTube talk by Andy Neary arguing that YouTube should be part of business strategy because video content builds visibility, trust, and searchability—YouTube results often appear first in Google searches and shape credibility before in-person interactions.

Chapters

Number one. It is not just a channel for kids to throw their skateboard tricks on anymore. This is a way to grow your business. And the reason YouTube is so important, in my opinion, is one I think video content is king. It's the best way for people to see you, know you, and learn from you, which is how you build trust.
But when people look you up, when they Google you, which they will, guess what comes up first. YouTube is one of the first things that is going to pop up. It's what creates what we call searchability. The more searchable you are, the more credibility you're going to build with me before I ever meet you.