Chad Owen argues that agents switching organizations for higher commissions alone make a mistake. Long-term support, marketing quality, case design, and lead systems that actually grow sales matter far more than a percentage bump.
Hello, Chad. Owen, with retirement realized I'm out of the backcountry roads of Texas right now and it's a little bumpy. So I apologize. As you guys know, I try and give you vlogs when I run into a situation. And I had a guy that just recently talked to me about, you know, we all get this, right? We get a ton of IMO's, BGAs, marketing organizations, whatever you want to call them, constantly trying to get us to move to their company, their bga, their imo. I'm not an IMO or bga. I'm not interested in doing that. But I'm tired of always getting these calls. Now, obviously that's their job. I appreciate that. But when somebody tries to get me to move contracts for the sheer sake of compensation, it doesn't even make sense to me because they're looking at the compensation I could get on a particular product. And I'm sure there are some. I could actually get more. I could actually get a higher compensation. I had one of these large organizations offer me not only top contract, which I already have a top contract, but they also offered me profit sharing on their company. And I was like, wow, that sounds impressive. But here's the thing.
What type of marketing do you have? Well, we have this and this. I know from experience what marketing works and what marketing doesn't. When somebody's trying to pull the wool over my head, trying to make me believe something that's not true. And so when they're trying to get me to move sheerly off of compensation, it's a massive red flag to me. Now if they're trying to say, hey, here's how I can help grow your business. Here's how good we are in case design, here's the software. We have to be able to compare products that would pull me. Now here's the reality. I'm at 99.9999% that I would never move my marketing organization because they've been a major part of my marketing and helping me find the right systems and they're very, very good at case design. So it's almost. It would take something catastrophic before I'd ever do that. But I sure as heck would not ever move based off of compensation. Only because once again, let's say I move my contract and let's say I make 1% more, just hypothetically, but I don't make as many sales. What good does that do? By switching companies, we've to be careful and I'm sharing this with you to encourage you don't ever move your BGA or imo because they say hey, I'll get you more money. The percentage is a very, very small part. Because you know what, let's say I'm an imo, which like I told you I'm not, but let's just say I am. And I actually have a great lead system that can help you increase your business to 5 million a year. You're only writing 2 million a year, but I can get you 5 million a year. I'd rather.
At the new or go to the new company, get the same compensation, then stay with my current company and stay at 2 million a year. It's just kind of common sense. The more annuities, I think if agents focused more on making the most of each lead, making the most of each appointment, instead of trying to spend all this time chasing the IMO's and BGAs, you'd be in a much better shape. And if you're a marketer or something like that, don't promote or try and pitch a higher compensation to get to get someone to move over to you, give them a value. What can you provide to them to help them be better, to help them write more, to help them have more solutions for the clients. That's the job. That's one of the greatest jobs of a marketer is to how do I help my agent enhance their sales? Not how do I get them more commission in a percentage, how do I get them more sales which will help them in commission. So just want to encourage you because I've been doing this for well over 14 years. I've been recruited by many, many people. I get the calls every day, I get the emails every day. I just want to help. If you're brand new to the industry or you've been doing it for a while, don't get sucked in by somebody pitching compensation. So thank you very much. I hope you have a great day. We'll talk to you later. Happy selling.
Sam.
