In this promotional video, Mason, founder of the All Things Feminine Social Club (ATF), explains the club’s purpose, enrollment timeline, and core offerings. Established in 2020, ATF aims to help women reawaken and embody femininity as a lifestyle rather than a fleeting era or season. Enrollment for the 2023 cohort closes on August 31, after which the club will only open twice a year (next in January 2024). Membership costs $47 per month and grants access to a 30‑day Identity Switch Challenge (currently on day 21), over 150 exclusive feminine lessons, a supportive community of women at various stages of their journey, and member‑only events—including a November 4‑5 weekend brunch with guest speaker The Pearl Noir and musical act Q Parker, as well as a planned spring 2024 cruise. Mason critiques popular “soft‑girl era/season” rhetoric, emphasizing that femininity is a constant core of one’s being that coexists with masculine energy, and outlines how true femininity supports financial empowerment, boundary setting, spirituality, and sensuality. The video serves both as a call to action for prospective members and a manifesto of ATF’s philosophy.
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Mason here, and you see the title, the clock is ticking, the clock is ticking. I know you want to know, what does that mean, Miss April? Well, come on in here so we could talk about it very briefly, about the clock is ticking and why the clock is ticking. So for those of you that are new to me, welcome, welcome, welcome. For those of you that have been with me for a while, you know I am the founder of the feminine, the All Things Feminine Social Club. And we established the All Things Feminine brand in 2020, and the purpose is to help women reawaken their femininity and re-embark on this journey of femininity and womanhood. Well, right now, well, we recently decided that we would only open enrollment into our online academy— excuse me, social club. I'm so used to saying academy, but social club only twice a year. Well, as of August 31st, the last— is the last day that you can join in 2023. That's right, we are closing our ATF Academy. We have over 500 women there now, if I'm not mistaken, and we are closing as of August 31st, and we will not reopen again until January 2024. So if you are one of those ladies that are always in my inbox, always in my comment section, April, how, how, how, how do I start? How do I start? How do I start? Where do I start? The All Things Feminine Social Club is a place for you. It's a very safe space. It's a, it's a space that I curated so that women can understand that it's not that they lack femininity. It just needs to be reawakened. Currently, we are going through our 30-day Identity Switch Challenge, and when you join, you will always have access to the 30-day challenge. Today is day 21, so every day for the last 21 days, the ladies received an instructional video with exercises from me to give them some journal prompts to dive deeper into figuring themselves out. Also, what comes with our All Things Feminine Social Club, one of the benefits is you get to watch over 150 of my teachings. Yes, of my feminine lady lessons. No, these are not on my April On Demand. No, these are not any courses that I have taught in the past. These are feminine lady lessons, over 150 of them. You will also get access to a community of women who are on the same journey as you. I hear women always say, you know, but where do I find new friends, you know, or where do I find women that are on the same journey as me? Well, in the All Things Feminine Social Club, we have, um, a group of women who are on different— are there on different levels of their journey, but they're here, you know, they're here and they are evolving. You know, it's wonderful to get to see so many women evolving and having these aha moments. Another thing you get access to is being able to participate in our events. Our next event is November 4th and 5th, which is the All Things Feminine Weekend. It's our brunch. So Saturday morning we will be going for our annual walk, and then Sunday is our brunch with our guest speaker, none other than the The Pearl Noir, and our musical guest is Q Parker from the group 112. So we're going to have a really, really great time, but you have to be a member in order to participate in our events. We have our upcoming cruise coming in 2020— 2024, spring of 2024, the All Things Feminine Social Club Cruise. So we have a lot of things going and things planned, you know. I'm sitting with my board next week to work out all of the particulars for our 2024 year. So it's a wonderful, it's a wonderful thing, you know. It's a wonderful thing. It's a wonderful thing to be able to be in a space with women that are like you, that are on their journey to embracing and reawakening what's already in them. You know, we hear, you know, femininity is not, you know, um you know, you don't have it. No, we all have it. It's just been suppressed. But just like we all have feminine energy, we all have masculine energy too. Typically, when a woman is working, she's in her masculine energy. So depending on when you are engaging with her will determine what, what her dominant energy is in the moment. So these are things that are taught inside of the All Things Feminine Social Club for women not to completely try to destroy their masculine, masculine energy, but to channel it, to knowing when to use it and when for— when it's to be the dominant and when it's not. So we have a lot of miseducation going on right now in regards to femininity, and it's just, oh, you know, I know some have, um, well-intentions, but they're not educated on what femininity actually is, because the moment you hear a person say Oh, she's operating in her masculine energy, and they're not looking at what she's— what she's doing in that moment. You know, you don't know when you caught her, if you caught her in business mode in that moment. Yes, she's probably operating more in her masculine energy. Doesn't mean she's not sweet and caring, but she might be in her assertive energy at this point. She might be in her focus, and she she's concentrating, she's making things happen, you know, in this moment. Doesn't mean she's not feminine. And that's what we teach in the All Things Feminine Social Club. We don't teach that femininity is the color pink, or that it's about long hair, or it's always about talking soft and gentle. But there's some times where you have to be assertive, you have to be very matter-of-fact, and you have to be stern. And it's one thing to be soft on the inside well, uh, solid on the inside, but your presentation may be a little more subtle on the outside. But you're always grounded. That's what we teach, the importance of grounded femininity. You know, we're in a time where we see a lot of naive femininity, you know. It's in— it's coming from women that are older than me, and I'm 48 years old, so I don't blame them. I just say that they were not educated on what femininity actually is, you know, because like I said, we're taught that femininity is about decorum, it's about class, it's about etiquette, and that has nothing to do with femininity. But now, can it add and enhance? Absolutely. But is it the core of what femininity is? No, it's not. And so we see so much of that, and you know, one of the things that's very disheartening is what I see a lot of this soft girl era or, um, soft life season. You know, it's so disheartening because although the ladies mean well, an era is a point in time, a season is a— changes. So we're not in a soft girl era where we're going to switch out. We're not in a soft girl season or a femininity season or era where, you know, those things switch out. Even Taylor Swift just did her— she's doing her Era Tour, and that's all about how she's transitioned. You you know, and the things and how she's changed throughout the years. Well, femininity is not about that. It's about becoming. This is about who you are at your core. So I know the ladies mean well with this whole— this was this girl, I'm in my soft girl era. So what will be your next era? What's your next era? Because we had the '90s era, we had the '80s era, and things change. Femininity is not about something that you put on and you take off. It's a part part of your being. You don't take it off because you go to work. You don't take it off because you're dealing with your children or you're dealing in, in the world. It's a part of who you are. There's levels to this, okay? So like I said, I know the ladies, I know the girlies mean well, but it, it really, you know, makes me cringe when I see, you know, I'm in my soft girl era, I'm in my soft girl season. No, baby, this is a lifestyle. Because what happens— what, are you going to leave your soft season when all hell breaks loose in your next season? Are you going to lose your, um, your, your soft season, or when you start to, uh, age and get more mature? Like, what is this? And so for us here at the All Things Feminine Social Club, my goal is to always teach the core of what a thing is, and then you take it and you put it on your personality type, and then you display that out to the world. Okay, so yes, femininity is a lifestyle. It's not an era, it's not a season. But I understand when you have not been taught what a thing is, and most of us, you know We hadn't— I've gone through quite a few transformations, and I'm feeling myself in another identity switch right now. However, the core foundation of a thing doesn't change just because you're in a different season, okay? So it's not about luxury, it's not about going to the country clubs and like you said, playing golf and your little cute little golf outfits. It's not about going to get facials and going to the spa. That's not what femininity is. So I understand my mandate on this planet, you know, what I'm here to do is to give you the core foundation foundational truth of what femininity is and how to operate in that at its full capacity so that you can benefit in every area of your life. Femininity is not just about a man. We see a lot of that as well too. Femininity has nothing to do with a man as far as what it is for you. Now, can fit— being a feminine woman attract a, a higher quality of man? Absolutely. Absolutely. However, that should not be your main focus. Your main focus is figuring out and unpacking all that femininity has to offer for you. If you are a woman that struggles in her finances, it's because, my love, you are not in your femininity bag, which means when you're in your femininity bag, you don't have money problems because you are a creator, okay? You are a creator. And, and you— if you can create baby in your womb, you can create money on demand. I've taught this in my Feminine CEO classes and courses. If you are a woman that struggle with boundaries, it's because you are not tapped into your femininity, because one of the components of that comes with femininity is boundaries. If you're not a woman that's tapped into her spirituality Well, that's one thing, component that you need to make sure that your femininity is operating on all cylinders. If you suppress your sensuality, there's no way you can flow in your femininity or your spirituality. If you are not tapped into your wisdom, you will not be able to function fully in your femininity, your spirituality, and your sensuality. Ladies, they all go together. So this is what we teach inside of the All Things Feminine Social Club, and the investment is $47 a month. The last day you'll be able to join is August 31st, and after that, we will only open twice a year starting in January of 2024.
