Men are reading a book meant for women because they want to become the partner those women seek. The advice: stop thinking your paycheck and protection are enough. Women want a man who can reflect on himself and offer something money can't buy.
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So Identity Switch: Becoming the Woman Who Gets What She Wants, bestseller on Amazon. You can listen to it on Audible. The fellas listen to it a lot too. They're like, Miss April, what you teaching? I know you teaching the women, but when you teach the women, that's the kind of woman that I want. So it let me feel— make me feel like I need to become a type of man that that kind of woman— so the fellas are loving the book.
Um, and as you say, uh, men are just more used to being coached.
Yes.
Women are more used to being coddled.
Yes.
So when men grow up in sports and having mentors. And so they're used to getting the coaching, so that's probably why they show up for you like that.
The fellas definitely show— the ones that want to be evolved. Now, you know, there's a whole another demographic of the males, but I'm talking to the ones that say, Miss April, and they're honest with themselves, I really do want a good woman. Like, who do I need to become in order to get the type of woman that I hear you talking about?
Yeah.
And I always tell them, you got to remember, she, she wants you to be able to provide, but remember, that world she can take care of herself too.
Yeah.
So what can you bring to her life that money can't buy?
