Emailers biggest issue and they don’t even know it… is the data itself.

Biggest issue today for emailers that they don't know about is the data itself. So they're sending to data that hasn't engaged. It's been put in spam traps, basically, right? They're, they're not validating the data. So they could be sending spam traps or, you know, bots or things that, you know, could affect things. So by not having a good automation process for your, for your data, you know, that's the biggest issue that people have. The biggest issue that most people that get in the email space, especially all these new newsletter published out there, you know, 40, 50,000 newsletters, helps stuff stacks. Who knows how many? 60,000 over there. Then you got freaking this one, the next one, my open rate, 15%. I'm like, yeah, because you're sending to the whole list. It's like, they don't get that. And then, you know, they're like, oh my God, I'm making my money. And then all of a sudden they go to zero because they can't deliver. And, you know, they find out too late when they actually have some sort of business and it kills them.