This Campaign Looks Great (But It's Actually Losing Money)

On the media buying.

Side, what examples can you give that a campaign is looking good to most people, but it really isn't? So there are three things I think about. Number one is like, how much can I afford to pay for a user? Number two is what am I paying for that user in Facebook? And if I'm paying too much, why am I paying too much? What metrics can I point out to help me actually make decisions that can improve my cost? Number three is like, okay, well cool. Once all is said and done in Facebook, is the person actually doing the stuff that I want them to do during my newsletter on number one, you know, the average newsletter, I would say if they're performing really, really well, probably makes somewhere between 30 to 40 cents per reader per month in revenue. That's aver ad like sponsor monetized. Usually what we're looking at is CPM cost per thousand impressions on Facebook. The unique outbound click through rate. That's the percent of people receiving my ad and clicking the link that actually takes them to my landing page. And then there's the landing page conversion rate once they're on my landing page. What is the percentage of people who actually sign up to the newsletter? But CPM, typically you want to see between like 10 to 20. If you have a one and a half percent to 2% click through, you need get one click rate. That's fine. 2% to 3% is good, 3% or above is great. So you tie metrics back to like things I can now do in the business.

Makes sense.