Understand the difference between email as a product or as a social communication tool.

If you're running a media brand, we're selling a product. How does the email strategy change? Now the entire thing is how do I just maximize consumption of the emails themselves? Because in that case, kind of the product that you have to sell is the attention that you generate and then you're going to sell advertising. If you're not continuing to deliver in the email itself, people aren't going to keep opening, they're not going to keep reading, and your advertisers are eventually going to bail out because they're not getting the results. And so in that case, it's less about kind of the relational social aspect and it is more thinking about email less as another social media property and thinking about email more as a product. And that, that is the big difference. If you're a media company first, then, then email is, is a product. Whereas if email is, if you sell something else, a product or a service, then now you should be thinking about email as a communications and social media channel. That's the distinction that I would make.