What Is Quality Traffic? (Newsletter Growth Expert Explains)

How would you define quality traffic in practice? Paid media? Overall, I think there's like a spectrum of quality and it's not that like any source is worse or better than the other. I just think they have, they have different purposes. Let's say you've got like cheapest traffic, lowest quality traffic at the cheapest and most expensive. That's the highest quality. And met is typically like in the middle. On the far end you've got sources like Sparkloop, Beehive, Boosts traffic grid. These I would say typically in my view are low quality traffic sources. That's not necessarily a bad thing. On the other end you've got sources like buying ads directly, 4, 5, 6, $7 per subscriber. But it's extremely high quality traffic, really high quality. And if you suck, well, congrats. Now you need to go do the highest quality stuff possible just to stay alive, right? Just, just to stay around and be useful. And so my suggestion is like manage all three sources, try to never get there at all and realize what position you're in with your sponsors and you know, change the spend mix.

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