Bill BrownFounder of ServiceTitan Hacks community (9k+ pros) | INC 5000 Contractor | Helping contractors win with AI & Automation

The 3-Minute Call That Turns #Pantheon2026 Conversations Into Relationships

16 Oct 2026 · 1 min

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1:10

In this brief dialogue, Speaker A probes the etiquette of using phone calls for nuanced networking conversations versus relying on texts or emails. Acknowledging that modern communication leans heavily toward text messaging to avoid intruding on busy professionals, Speaker A asks what actually constitutes a "phone call" in a networking context and how to balance the desire for depth with respect for the other person's time. Speaker B affirms the question, setting the stage for a discussion about criteria that make a call appropriate, such as purpose, length, and prior relationship, and how to transition from a text to a brief, intentional call without seeming intrusive.

So I wanna get to conversation between you and someone you may have networked, a conversation between you and your friend, right?
Yes.
You say to give a phone call for a more nuanced conversation versus a text or an email. What constitutes a phone call? 'Cause I know in society now, text messages are kind of where it's at. This is how we're communicating. We don't wanna bother you. We know you are busy. Yeah. And a phone call can kind of feel a little bit more intrusive. So how do you navigate that? What constitutes a call?
I'll text first. Hey, it's Ellen. I saw you at Pantheon. Here's a really great one. If you ask for someone's advice, you meet Ken Goodridge and you ask for his counsel and he shares something with you and you text him to say, I tried what you suggested and here's what happened. He will love it. And I will often say, do you have time to break it down? 3 minutes. Let me know when you're available. Just something like that. And he can say yes or no. He's a busy guy. And I'm I'm putting a timeframe on it. And he might even set the timer. That's fine. You have something that you wanna share and get feedback on or love to give him or whatever. Have an intention for that call and bring it in in under 3 minutes.