A CRM system spots customers about to leave by tracking emails, calls, and messages automatically. It identifies your top 20% of customers who generate 80% of revenue, then helps you sell them complementary products and follow up with personalized details like birthdays to keep them engaged.
Chapters
How can you use a CRM right now in your business to maintain a good relationship with your potential customer and clients and existing customers to get more retention from your clients? So let's get into the number 1 point, which is noticing churning signs in advance, which means when you are actually interacting through emails, SMS calls, follow-ups and different stuff, you will get more data, more responses from your potential clients. So when something is going wrong, you will easily get feedback from your clients. So this is one of the key key role why everyone uses CRM, because you get a lot of feedback. You don't need a person to speak to your client every single day, right? A person cannot manage 1,000, 10,000, 50,000 people at a time, right? So, but a CRM can. You can send out one email to 100,000 people and you can get 1,000 responses, and you can analyze all the things and you can optimize according to the customer response, right? So this is how the number one point works. Number 2 is you can target different customers and give them a different offer, right? This is so, so, so important. This is called effective selling, right? You need to sell them effectively. Let's say if they bought the X product and they didn't buy Y, Z, you are going to follow up accordingly to purchase the Y and then Z. Let's say if someone bought A, B and he didn't buy C, now you're going to follow up according to them to buy C. You're not confusing them to buy again A and B, right? So this is selling accordingly to the target customer on their purchase behavior. This is so, so important. And you can create special offers accordingly depending on the CRM. It's very, very, very important to sell effectively. Then the third key thing which can happen by using a CRM is reward your most profitable clients. You can— and with your CRM, it will show you everything, like, you know, how much sales, who is, who is interacting with you, who is not interacting with you, who should be removed from your list, who should be added into this, who should be treated well, who should be offered something extra, right? So it can give you the VIP customer list who are actually paying you more money on retention. Then you already know 20% of your existing clients cover 80% of your whole revenue and profits. So this is so, so, so important. You will easily understand who are those 20% and reward them, treat them better, take care of them in a better way so that they don't leave you, right? Then the fourth key which can happen with the CRM is personalized follow-up. You can use their name and separate situation, their birthday, depending on everything with the data, if they're male, female, you You collect a lot of data from them while they're purchasing, right? So you can use that data to personalize their emails, and that feels super powerful. Like, people feel so comfortable when someone is personalizing them and speaking to them, right? They don't feel it's a CRM or it's an automated sequence. It feels that the company owner, or at least a person in the company, is emailing them. So they tend to respond and give you good feedback, and that builds a good rapport in their head. Then the fifth one is follow-up promises. Like, You can't follow up with 100,000, 500,000 people day to day on calls manually, right? You need an automated system which is, which can be handled by CRM right now, right? So the whole thing can be managed by using the CRM. So there is almost no disadvantages. Almost everything is an advantage by using a CRM. You can manage things in a better way. You can track every single sale happening. You can track all your follow-up sequences, your customer list, what's going on, what should be optimized. You get more data. Because data is the game. You need to get more data, you need to read the data, analyze, and then optimize accordingly, right? I hope this video made sense. Let's get into the next one.
