The real barrier to booking guests isn't sending emails. It's believing people will say yes. Once you push past that doubt and land your first few yeses, the next outreach gets easier because you have proof it works.
Chapters
So like getting those first few guests or the speakers is probably the toughest point of resistance. But once you get there, you get some faces, then it becomes easier over time and it just creates more relatability. Well, actually, the toughest, the toughest part of the process is getting over the mindset, because what you just said, people think the toughest part is getting the speakers. It's like, no, it's not. That's, that's the easy part, right? Because all you're saying, all you're doing is sending out 200 emails, right? Or 150 emails. I mean, how hard is that? That's not very hard. But getting your mind mind that, that, that's going to be easy and people are going to set up and you're going to actually send those emails. That's where people mess up. And, and so all you know is sending emails and then responding, and then you get on a Zoom call and, and you're off to the races. I mean, it's really hard.